INTEGRATED MARKETING PLAN FOR THEMBELIHLE DAY CARE

THEMBELIHLE INTEGRATED MARKETING PLAN

Our integrated marketing plan for Thembelihle will consist of research, marketing  and proper planning. Am saying that because our NGO is still small and we want to grow and be known around Gauteng province. 

Our objective is to:

• Feel secure and cared for at all times in a safe, loving, and stimulating environment for growing and developing. We seek to develop in each child, self-esteem through self-awareness; a healthy and wholesome attitude towards her/his body; a positive self-image; independence through learning how to care for herself/himself.

• Develop positive social/emotional interactions with peers and adults. We intentionally teach each child how to work directly with his/her peers, adults, and the real world within which he/she lives.

With our integrated marketing plan the first thing we will do, we will start by  

Going to the communities to distribute pamphlets that specifically elaborate more about our organisation and what kind of changes and differences we would like to bring into the children and their safety.

Billboards will be created and displayed in street for the motorists to be able to know about our NGO.

We will also go door to door to inform families about the importance of taking their children to the day care, we will do that by giving them a thorough explanation on why its important to take their kids to the day care and what are the pros and cons of taking the kids to the day care.

We feel  and believe that as our organisation is still small integrated marketing will be very crucial at this stage because our customers need to know exactly who they dealing with and why they should trust us as we will be spending more time in nurturing and grooming their kids to be good leaders of tomorrow.